COOKIE POLICY
I. GENERAL INFORMATION
Underground Media Sp. z o.o., with its registered office in Łódź, at ul. Radwańska 26, 90-541 Łódź, entered in the Register of Entrepreneurs of the National Court Register maintained by the District Court for Łódź-Śródmieście in Łódź, 20th Commercial Division of the National Court Register, under KRS number 0000656330, with a share capital of PLN 30,000.00, fully paid up, Tax Identification Number (NIP): 7272808872, National Business Registry Number (REGON): 366204549,
(hereinafter referred to as “UGMedia”)
uses cookies, pixel tags, web beacons and other internet technologies, such as CAPTCHAs, for the following purposes:
By using the Website, the user agrees to the terms and conditions set out in this Cookie Policy.
II. EXPLANATION OF “WEB BEACONS” / “ELECTRONIC IMAGES”
UGMedia may place advertisements on third-party websites for a specified period. In order to assess the effectiveness of our advertising activities, we may use user-identification technologies such as web beacons or action tags, which count users who visit the Website after viewing a UGMedia banner advertisement on a third party’s website.
UGMedia uses this technology solely to collect aggregated statistical data about users visiting the Website in order to measure the effectiveness of individual advertisements.
III. EXPLANATION OF “COOKIES”
Cookies are small text files placed on a user’s end device, such as a computer, tablet or smartphone, whenever the user visits the Website.
Cookies perform a variety of functions that facilitate efficient navigation between pages, remember individual users’ preferences and generally improve their Website browsing experience. Cookies may inform UGMedia, for example, whether a user has previously visited the Website or is a new visitor. They also help to tailor the advertisements displayed to users online to their preferences and needs.
The Website does not automatically collect any information, except for information contained in cookies.
Each user may:
Cookies may be stored on the user’s end device for different periods:
Cookies are not harmful to users or their devices and do not adversely affect their operation. They do not cause any changes to the configuration of end devices or to the software installed on those devices.
The information obtained by UGMedia through cookies is not attributed to a specific person and does not make it possible to identify that person.
IV. TYPES OF COOKIES USED ON THE WEBSITE
The following types of cookies are used on the Website:
UGMedia may use tools such as Google Tag Manager, Google Analytics and Google Ads on the Website for the purposes of internet traffic analysis and remarketing. UGMedia may advertise online using the above-mentioned Google tools.
Users may opt out of Google advertising services and customise advertisements displayed within the Google advertising network by adjusting their advertising settings in accordance with the information available at:
https://adssettings.google.com/authenticated
Such services are used on the Website with IP anonymisation enabled. This means that each user’s IP address is shortened by Google on the Website and is therefore anonymised.
Google will use the above information to analyse how individual users use the Website, prepare reports on Website activity and display advertisements tailored to the user’s preferences.
Google’s privacy policy is available at:
https://policies.google.com/privacy?hl=pl
Each user may prevent Google from recording data collected through cookies relating to their use of the Website and from processing such data by downloading and installing the browser add-on available at:
https://tools.google.com/dlpage/gaoptout?hl=pl
UGMedia shall not be liable for any improper use of cookies by providers of analytical tools or web browsers.
The following cookies may be used on the Website:
|
Name |
Domain |
Purpose |
Duration |
Type |
|
PHPSESSID |
Website domain |
Maintains the user’s session state across page requests. |
Session |
Essential |
|
Accepted |
Website domain |
Stores information on whether the user has accepted cookies. |
1 hour |
Essential |
|
splash_accepted |
Website domain |
Stores information on whether the user has successfully passed the age-verification gateway for promotions involving alcoholic beverages. |
10 minutes |
Essential |
|
rc::a |
google.com |
A file associated with the CAPTCHA mechanism, used to distinguish humans from bots. |
Persistent |
Essential |
|
rc::c |
google.com |
A file associated with the CAPTCHA mechanism, used to distinguish humans from bots. |
Session |
Essential |
|
CONSENT |
google.com |
A file used by Google to analyse tools such as Google Maps. |
Persistent |
Essential |
|
_dc_gtm_UA-# |
Website domain |
Used by Google Tag Manager to control the loading of the Google Analytics tag. |
1 day |
Analytical |
|
_ga |
Website domain |
Makes it possible to count the number of visitors to the domain and recognise users who have visited it previously. |
2 years |
Analytical |
|
ga# |
Website domain |
Makes it possible to count the number of visitors to the domain and recognise users who have visited it previously. |
2 years |
Analytical |
|
_gat |
Website domain |
Makes it possible to monitor the frequency of page-view requests. |
1 day |
Analytical |
|
_gat_UA-* |
Website domain |
Makes it possible to monitor the frequency of page-view requests. This cookie is equivalent to the above cookie but originates from Google Tag Manager. |
1 day |
Analytical |
|
_gid |
Website domain |
Makes it possible to recognise unique users. |
1 day |
Analytical |
|
Collect |
google-analytics.com |
Used to send data to Google Analytics concerning the user’s device and behaviour. |
Session |
Analytical |
|
r/collect |
doubleclick.net (Google) |
An extended version of the collect cookie, which makes it possible to collect data such as age groups or interest groups. |
Session |
Marketing |
|
ads/ga-audiences |
google.com |
Makes it possible to display personalised advertisements based on the user’s online behaviour. |
Session |
Marketing |
|
IDE |
doubleclick.net (Google) |
Used by Google DoubleClick to record and report the activities of a Website user after the user has viewed or clicked on an advertiser’s advertisement, in order to measure the effectiveness of the advertisement and display targeted advertisements to the user. |
1 year |
Marketing |
|
NID |
google.com |
Records a unique identifier for the device of a returning user. The identifier is used to display personalised advertisements. It is used, for example, by Google Maps. |
6 months |
Marketing |
|
pagead/1p-user-list/# |
google.com |
Generated by Google as part of dynamic marketing in order to track events such as conversions or other significant user interactions. |
Session |
Marketing |
|
test_cookie |
doubleclick.net (Google) |
Used to check whether the user’s browser supports cookies. |
1 day |
Marketing |
|
yt-remote-cast-installed |
youtube-nocookie.com |
Stores the user’s video player preferences when using an embedded YouTube video. |
Session |
Marketing |
|
yt-remote-connected-devices |
youtube-nocookie.com |
Stores the user’s video player preferences when using an embedded YouTube video. |
Persistent |
Marketing |
|
yt-remote-device-id |
youtube-nocookie.com |
Stores the user’s video player preferences when using an embedded YouTube video. |
Persistent |
Marketing |
|
yt-remote-fast-check-period |
youtube-nocookie.com |
Stores the user’s video player preferences when using an embedded YouTube video. |
Session |
Marketing |
|
yt-remote-session-app |
youtube-nocookie.com |
Stores the user’s video player preferences when using an embedded YouTube video. |
Session |
Marketing |
|
yt-remote-session-name |
youtube-nocookie.com |
Stores the user’s video player preferences when using an embedded YouTube video. |
Session |
Marketing |
V. CONTROLLING AND DELETING COOKIES
The right to store and access cookies is based on the consent given by the Website user.
The user gives such consent when configuring the web browser or the Website. The user may return to these settings at any time and specify the conditions for storing or accessing this information.
Most web browsers allow users to:
Depending on the browser used, the option to delete cookies or withdraw consent to the installation of cookies may vary. Examples of how to change cookie settings in the most popular browsers are provided below:
Please note that changing cookie settings by restricting their use may affect certain functionalities available on the Website. Failure to change these settings means that the user accepts the use of cookies.
VI. FINAL PROVISIONS
This Cookie Policy is subject to periodic review and updates. Any changes to the Cookie Policy will be published on the Website and, to the extent possible, communicated to its users. To access the latest version of the Cookie Policy, please visit the Website.
Should you have any questions or comments, please contact us in writing at:
Underground Media Sp. z o.o.
ul. Radwańska 26
90-541 Łódź
or by email at:
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